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Aaron C. Kay PhD

Co-Director

Aaron Kay is the J. Rex Fuqua Professor of Management at the Fuqua School of Business and Professor of Psychology and Neuroscience at Duke University. His research focuses on the relation between motivation, implicit social cognition, and
social issues.

David K. Sherman PhD

Co-Director

David Sherman is a Professor at the Department of Psychological and Brain Sciences at the University of California, Santa Barbara. Dr. Sherman’s research on self-affirmation has been influential in the understanding of the motivations that lead people to engage in defensive biases.

Sean Kelley

Co-Director

Sean Kelley is nationally recognized as a leading expert in corporate Military Affairs, recruiting, and transition programs. Sean architected Military Affairs strategies for both Microsoft and Amazon, firsts for each company and establishing both as leaders for the industry globally.

Affiliated Researchers

Duke University

Charles Lewis PhD

United States Air Force

University of North Carolina

National University Singapore

Oklahoma State University

Washington State University

Washington State University

2025 Pitch Competition Awardees

University of Utah

University of Canterbury

Texas Christian University

University of Utah

Montana State University

Arizona State University

2023 Pitch Competition Awardees

University of Limerick

The Ohio State University

University of Exeter

Tripler Army Medical Center

UC Santa Barbara

University of Chicago

Kansas State University

 Our team is dedicated to pushing the boundaries of knowledge and driving innovation in the field of research.
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