
Aaron C. Kay PhD
Co-Director
Aaron Kay is the J. Rex Fuqua Professor of Management at the Fuqua School of Business and Professor of Psychology and Neuroscience at Duke University. His research focuses on the relation between motivation, implicit social cognition, and
social issues.

David K. Sherman PhD
Co-Director
David Sherman is a Professor at the Department of Psychological and Brain Sciences at the University of California, Santa Barbara. Dr. Sherman’s research on self-affirmation has been influential in the understanding of the motivations that lead people to engage in defensive biases.

Sean Kelley
Co-Director
Sean Kelley is nationally recognized as a leading expert in corporate Military Affairs, recruiting, and transition programs. Sean architected Military Affairs strategies for both Microsoft and Amazon, firsts for each company and establishing both as leaders for the industry globally.
Affiliated Researchers
Duke University
Charles Lewis PhD
United States Air Force
University of North Carolina
National University Singapore
Oklahoma State University
Washington State University
Washington State University
2025 Pitch Competition Awardees
University of Utah
University of Canterbury
Texas Christian University
University of Utah
Montana State University
Arizona State University
2023 Pitch Competition Awardees
University of Limerick
The Ohio State University
University of Exeter
Tripler Army Medical Center
UC Santa Barbara
University of Chicago
Kansas State University
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